I am so happy to share this safety information with you. Although my girls are older, I am a Britax parent. From infant car seats to boosters, I trusted Britax for each of my girls.
Britax Invites Parents to #TestDriveParenthood in Collaboration with Lexus
In Honor of Child Passenger Safety Week, Britax and Lexus to Host Car Seat Installation Demonstrations
for Expecting and New Parents at Dealerships in Seven Cities Across the Country
Parents and caregivers want to know that they’re doing
everything they can to protect their family, especially on the road. This September, Britax Child Safety,
Inc., the leader in child passenger safety technology and U.S. manufacturer of premium car seats, is
excited to announce that they are joining Lexus to host events at dealerships in seven cities across the
country during Child Passenger Safety Week (September 17-23, 2017). The goal of these events is to
educate parents and caregivers on infant car seat safety and show support as they enter a new stage of life
with a newborn.
The #TestDriveParenthood program is intended for growing families who are making several new
purchases as they prepare to bring baby home, which include a reliable infant car seat and a family-
friendly vehicle. Offering parents a combination of premium quality, safety, and style, Britax and Lexus
want to provide new families peace of mind that their children are protected on the road. Brand
representatives will be on hand at the select dealerships to walk attendees and media through proper car
seat installations, discuss key car seat and vehicle features and provide helpful child passenger safety tips.
“Britax understands the immense pressure placed on new parents today as they try to navigate what can
seem like an overwhelming amount of baby safety information.
By hosting these events with Lexus, another brand known for safety and innovation, we hope to educate new parents in a way that is
convenient and supportive to them,” said Kelly Thomas, Britax brand manager “Recent studies have
found that three out of four children ride in car seats that are either installed or used incorrectly. Britax
and Lexus aim to arm parents and caregivers with the knowledge they need to make sure their children
are secured correctly in the right car seats for their stage and that the car seats are installed correctly in an
#TestDriveParenthood Event Locations
•Join me on Tuesday, September 19 @ 11 A.M. – 2 P.M.
“These events align with our Lexus Difference program, an initiative in which our dealerships strive to
These events align with our Lexus Difference program, an initiative in which our dealerships strive to
build stronger connections and provide meaningful engagement opportunities in their local communities
to grow appeal with women and millennials,” said Peggy Turner, Vice President of Lexus Retention and
Customer Services. “We want to speak directly to new parents and go the extra mile to provide them
support as they expand their families. We hope that they feel that Lexus dealerships are a place they can
go not just to purchase a new vehicle, but somewhere they can feel comfortable and supported as they
move through different stages of life.”
Britax is Raising the Bar on Infant Safety with the Endeavours Infant Car Seat
Britax recently announced their newest arrival, the Britax Endeavours Infant Car Seat, which includes a
steel Anti-Rebound Bar (ARB) for extra rear-facing protection and a European Belt Guide that provides a
safe, easy installation without the base. Starting with the very first ride home, Britax provides peace of
mind throughout the journey of parenthood. With the addition of the Endeavours, the Britax line of infant
and convertible car seats offers the ultimate in rear-facing safety.
The Britax Endeavours infant car seat (MSRP: USD $299.99) is designed, engineered, tested and built in
the United States at Britax Child Safety, Inc. Americas Headquarters in Fort Mill, S.C. The Endeavours
infant seat is currently available at buybuy BABY and select specialty retailers and will continue to be
released to online and mass retailers this fall.
Did you know that?
- Britax is a pioneer in innovation.
- Britax is an industry leader in safety and quality.
- Britax works with customers and outside experts to inform its thinking and innovation.
More information on the Britax Endeavours infant car seat, the Test Drive Parenthood car seat events and the giveaway on ShebuysCars can be found here
More information on the #TestDriveParenthood program from Britax can be found here:
To learn more about child passenger safety and Britax, please visit us.Britax.com, and join in the
Check out this great post by She Buys Cars for more info about Car Seat Safety.
Looking forward to seeing you at the event! Stay tuned for our great giveaway after the event in partnership with She Buys Cars.
Must be 18 or older to enter, US addresses only. No purchase is necessary to win. Void where prohibited. Must fill out Rafflecopter form.