A few weeks ago, my sister @NYCLaurenBeth attended the grand opening of the Ann Taylor at The Westchester in White Plains, NY. Their new concept store is a rejuvenation after four years of rebranding. After looking at her photos of the event, I wanted to go and shop. I can’t wait for my next trip to the mall to see what the new Ann Taylor has to offer.
Ann Taylor opened two concept stores this past year; at Roosevelt Field in July and in Manhattan’s Flatiron district last December.
Here is some information shared by Ann Taylor:
Special attention was also given to the design of the new styling rooms which feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering back lit mirrors. Adjacent to the styling rooms is a private lounge area featuring an oversized touch screen monitor that provides access to anntaylor.com. The immediate access to the brand’s website allows clients to view and order the complete product assortment outside of what that particular store may carry – including additional fashion and wear-to-work styles, a broader assortment of shoes and petites, and online exclusives such as tall sizes and a Weddings and Events collection.
Curated fashion presentations and expert styling services add to the new store experience and make shopping easy. An impactful runway of mannequins showcasing Lisa’s favorite looks of the season greets the client and helps with wardrobing and styling ideas. The key fashion message is complemented by shop-in-shop destinations including the Career Chic shop, a petites shop and an accessories shop. Dedicated stylists are also on staff and available for both walk-ins and appointments to help clients put together perfect individualized looks for any occasion.
“The new Ann Taylor is chic and stylish with a more fashion forward direction to address the needs of today’s modern working women,” said Lisa Axelson, Head Designer and a member of the Council of Fashion Designers of America (CFDA). “Our new concept stores are a reflection of our new fashion direction. They are light, modern, feminine, and designed to showcase the full Ann Taylor collection while making our client feel comfortable and welcome.”
I was not compensated for the post