To celebrate the launch of LG Black Stainless Steel, LG hosted an event at One World Observatory with HGTV Design Stars David Bromstad and Emily Henderson.
While at One World Trade Center, we discovered the limitless design possibilities brought to life through a collection of Black Stainless Steel-inspired Pinterest boards created by Bromstad and Henderson. This is exactly why I love Pinterest. Your inspiration can become a reality as you curate awe-inspiring images from Pinterest.
HGTV design stars Bromstad and Henderson showed us just how dramatically LG’s Black Stainless Steel Series can elevate and complement an eclectic range of cutting-edge and classic design styles.
They used Pinterest as a way of gathering ideas and inspiration for a Contemporary Kitchen and a Dream Beach Kitchen. Read below to find out how you can enter the LG Limitless Design Contest.
LG’s new black stainless finish, featured in an array of new refrigerators, ranges, dishwashers and microwaves, is an exciting evolution to the traditional stainless steel that has become a mainstay in tens of millions of American kitchens. The modern update features a timeless aesthetic that seamlessly complements a range of infinite kitchen design styles and colors. Its warm, satin-smooth and sophisticated finish is fingerprint and smudge resistant, making it easier than ever to have a premium kitchen that is effortless to maintain.
As a mom who tries to keep things clean with three children, I need to rewrite fingerprint and smudge resistant because that is one of the features that I think is awesome!
Another great feature is the inside storage in the refrigerator.
“I believe that every room in the house should have some element of black to help ground all of the other design choices, while also making a statement,” said Emily Henderson, stylist, designer and season five winner of HGTV’s “Design Star.” “With its beautiful and versatile finish, LG’s Black Stainless Steel Series is a smart investment and the perfect touch of warmth and luster for those looking to update their kitchen – whether their style is classic with clean lines or modern with bold accents.”
Limitless Design Pinterest Contest Brings New Finish Option to Consumers
“We’ve seen stainless steel move from an exclusive high-end segment to an aspirational category and now to mass premium products, so this is the optimal time to update the category,” said David VanderWaal, vice president of marketing for LG Electronics USA. “Core and premium brands have introduced new colors to meet the needs of consumers who desire change, and as a pioneer of the black stainless steel movement, LG has created an exciting new finish in the category that offers consumers limitless design possibilities to enhance the look of their kitchen.”
To give kitchen design enthusiasts across the nation a unique opportunity to showcase their Pinterest skills, LG Electronics invites consumers to take part in the LG Limitless Design Contest and create their own kitchen design Pinterest boards inspired by Black Stainless Steel.
The contest, which runs through Jan. 29, 2016, encourages participants to pin elements that inspire and embody the theme each entrant selects (i.e., rustic country, beach house, American classic, retro chic, etc.). Boards will be judged based on creativity, diversity of pins and the contestants’ abilities to deliver on a distinct theme and/or tell a strong story.
Two grand prize winners will be selected and receive a complete kitchen suite of LG Black Stainless Steel Series appliances, $25,000 and a design consultation with Henderson or Bromstad to completely make over their kitchens. Pinterest fans can visit HGTV.com/LGContest to enter.
For a closer look at the new LG Black Stainless Steel Series, please visit LG.com/us/blackstainless.