As a mom to three savvy ladies, there are so many moments that you want them to remember. Proud moments! Happy moments. My girls all have so many special qualities that I never want them to forget how Smart and Beautiful and Talented and Unique they are in their own way.
The Gillette Venus’ campaign wants to help inspire a resolution: In a world of labels, #UseYourAnd to unleash all the extraordinary qualities that live within you!
Today Venus is launching their “Use Your And” campaign to support women and girls to stand-up against the lost opportunities generated by one-dimensional labels and inspire them to recognize and express their full potential.
All women have “ANDs” and multiple talents, but they often are limited by one-dimensional labels. A new Global Labels Survey by Gillette Venus reveals thatmost women around the world (70%) have felt labeled starting as young as 10 years old and nearly half say those labels have had a negative effect on their lives (43%) vs. a positive one (26%).
We heard from women that it can be hard to be seen as both smart AND pretty or strong AND sensitive. These “ANDs” or dimensions of a woman are what make her extraordinary. At Gillette Venus, we believe that all women have the right to achieve their full potential by embracing their “ANDs” and not be limited by any “Ors.” To do so, today Venus is announcing:
- Venus is partnering with Claudia Chan, Founder of S.H.E. Summit Global Conference & Women’s Empowerment Expert to educate women in identifying their stereotypical labels and help support them to use their ANDs. Claudia’s expertise lies in making empowerment and mentorship available to all women with the belief that if women lead their optimal lives and realize their potential, they will change the world. Women can access exclusive tips, tools and advice from Claudia on www.GilletteVenus.com.
- As part of the campaign, Venus is releasing the new “AND Stand” video to spark a global conversation. The video features real women telling their personal stories to inspire women to not be limited by stereotypical labels.
- Featured within the “AND Stand” video are completely re-mastered lyrics and a recording of Venus’ iconic ‘She’s Got It’ song to reflect the multi-dimensionality of women today
- As a brand by women, for and about women, we know Venus and our consumers are so much more than great legs. To see what inspired all of the “ANDs” within our new campaign, take a look at “The Story Behind Use Your &.”
What are some of your unique “ANDs?”
Help us to inspire women to refuse to let one-dimensional labels limit their potential by sharing your “ANDs” with your followers! Tweet, Instagram or post how you #UseYourAnd to join the movement and help to unleash the potential of women and girls across the globe!