Power® Aligns with Olympic Winter Hopefuls to Promote Fitness and Healthy Living
Like a mission-driven athlete training for Olympic competition, Core Power, a young, hard-charging, Chicago-based protein drink, now prepares for the world’s biggest sports and marketing stage. The high-protein sports recovery drink, is proud to be The Official Protein Drink of the Sochi 2014 Olympic Winter Games.
Today, more people are looking to get more protein in their diets, and Core Power delivers. “Nutrition experts agree that milk is one of the best sources of protein, as good for elite athletes as it is for active lifestyles. Our products contain the natural whey and casein proteins from milk, never removed from their original liquid state.
Protein consumption after exercise and training is an important part of every athlete’s workout regimen. Protein helps to build lean muscle and recharges the body when consumed directly after physical activity. In line with the brand’s youthful character and enthusiastic field marketing based approach to building brand awareness, Core Power® has aligned with four top Sochi 2014 Team USA hopefuls, who will be featured on limited edition Core Power® bottles and appear across the brand’s point of sale and social / digital media platforms, to promote the great tasting high protein drink.
Milk is one of the best sources of protein, helping to build lean muscle and recharge the body when consumed directly after physical activity. Core Power is the real-milk based sports recovery drink and contains natural whey and casein proteins found in milk – never removed from their original liquid state. The brand features simple ingredients and great taste, without a chalky texture. You can also check out the website for recipes!