I was not compensated for this post. I attended the Bird’s Eye event and received a VIP goodie bag. All thoughts and opinions are my own.
What does it mean to Rewrite the Dinnertime Rules? My 3 savvy ladies and I recently had the chance to meet Jennette McCurdy and Birds Eye Executive Chef Michael Christiansen to find out how to get the kids involved and make dinnertime with veggies a great experience.
The Birds Eye and Nickelodeon partnership is in its second year. In 2012, the program drove a 20 percent increase in incremental volume for Birds Eye versus 2011. Not only did last year’s program drive brand sales and overall category growth, the effort helped in reversing a negative trend in the category and increased vegetable consumption in a fun, engaging way.
I am happy to say that my girls have always liked veggies. But, I know that this is not the case for all kids. But, I’m here to report “Don’t give up! Keep offering veggies because it takes many attempts when trying something new.”
McCurdy and Birds Eye have the following suggestions for getting started Rewriting the Dinnertime Rules. These rules are only the beginning, McCurdy says. “Kids have endless imagination—veggie tacos, veggie faces, veggie ‘try’ outs and on and on. Rewriting the rules means letting them put the fun in the picture. I had so much fun filming as I played with my Birds Eye veggies, so I hope kids will watch my videos and they will provide inspiration!”
While at the #PlaywithVeggies event, my girls and I experienced the four rules and came up with ways to add veggies that I had not thought of before.
During this time, the girls were able to make their own “Veggie Pizzas”. By displaying all the vegetables in a welcoming way, the girls added all the toppings and ate multiple veggies on their little pizza.
Another favorite was making smoothies. Who knew that by adding fruit and veggies together with honey, it would taste yummy. Another plus in my book!
But our most favorite was when the parents were blindfolded and were asked to try a new veggie treat. I was so surprised how much I loved peas when in recipes such as guacamole – so yummy and healthy for you!
Here are the rules to help you come up with some new ideas at dinnertime:
Rule #1: Role Reversal. Kids pick the menu and the veggies, help shop for the groceries and are in charge (with a little help from mom and dad) in the kitchen. Plus, they get to pick the theme and dress and decorate accordingly, whether it’s hitting the “beach,” bringing out your family’s wild side in the “jungle” or cheering on your favorite sports team.
Rule #2: Play with Your Birds Eye Veggies! You can use your veggies to make smiley faces or create colorful rainbows on your plate … you can even give your broccoli a mohawk haircut (really!) – just have fun!
Rule #3: Celebrate Every Bite. It can take up to 12 times for a kid to try a new type of veggie, or any new food before he or she begins liking it (http://www.choosemyplate.gov). So, keep it up! And while you’re at it, give yourself a high five for every bite your kid takes.
Rule #4: Be a Veggie Explorer. There are all sorts of cool and surprising ways to serve veggies. Like smoothies (mixed veggies with yogurt, OJ and honey), popsicles (carrots and OJ) and salad dressings (carrot ginger). You AND your kids will be amazed at all the cool ways you can eat your veggies.
Consumers can enter the Rewrite the Dinnertime Rules sweepstakes, receive weekly ideas for increasing family fun with kid-friendly veggie-eating ideas and more atBirdseye.com or by following the brand page at Facebook.com/BirdseyeVegetables.
We have 5 FREE Bird’s Eye Veggies coupons and a $50 American Express gift card for one lucky reader to enjoy a fun Veggie Dinner Night.